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Volatile market conditions combined with ever changing consumer preferences are challenging retailers like never before. Today, retailers and CPG companies are becoming increasingly dependent on their supply chains to gain an advantage over their competitors and secure a larger piece of the fragmented consumer market.
Technology innovations such as omnichannel demand and digitization have captivated supply chains across the globe. The traditional customer-facing model has shifted from mass media to targeted advertising and even more customized mobile and seamless experiences across all channels. Retailers and manufacturers must pledge transparency in retail logistics now more than ever. Additionally, high visibility and real-time results on dashboards are the way of not just the future, but of the present. Firms are utilizing the leanest and quickest inventory management systems, better warehouse management systems and improved transportation plans, all to save costs wherever possible. Supply chain is the key for savings in retail and CPG.